When someone purchases a product, they want it as quickly as possible. While there are plenty of off-the-shelf products you can use for your storefront, shopping-cart, and inventory management system, how you get your products to your customers is pretty much up to you. You'll have to make sure that the correct products are prepped for shipping, packaged safely and securely, and brought to your shipping vendor of choice. This could take a bit of doing. If you're running the online store yourself, you'll have to work time into your schedule to get the shipping done quickly.
If you're serious about growing your e-commerce store into a serious business, you should consider using an outside fulfillment center to handle your product fulfillment and distribution. Run a simple Google search for the term “product fulfillment center,” and you'll find a number of qualified companies, such as eFulfillment Service (www.efulfillmentservice.com ), that can do the work for you.
Typically, these service providers will do the following:
The cost of these services will become part of your overall costs, and you'll need to work it into your pricing to maintain a decent profit margin. But using a service like this will free you up to grow your store while ensuring your consumers get their products quickly.