Use Shipping and Handling to Generate More Revenue or Increase Sales

Shipping and handling can be a tool to increase profit margins and incentivize additional sales. Nobody wants to pay shipping costs; they're the bane of the online shopper, who sees them as nothing more but additional fees that provide no additional benefit. But these costs can be a positive element of your store in one of two ways:

However you handle it, shipping and handling is part of the e-commerce world. If you have to have it part of your site, you should do what you can to make it beneficial to you and your customers.

(MLA 8th Edition)