Understand the Tech Startup Culture

There's a bit of a mystique regarding the culture of a tech startup. Many people think that startups are made up of programming-geek hipsters, working hours into the night, hopped up on Red Bull, and sleeping in a stripped-down office that was once a loft or abandoned warehouse.

Actually, that's pretty much right on the money.

But while that definitely describes some tech startups, it certainly doesn't describe all of them. Many startups thrive in the relatively calm and comfortable environment of the founder's own home. But ultimately, it's not the loft or warehouse that all startups have in common. It's the amount of time that gets put into them. When you run a Web-based business, you carry your company around with you wherever you are. As long as you have access to the Web through your laptop, tablet, or smart phone, your office is always with you. You can make changes to your site from an office chair, restaurant chair, or beach chair. There's no locking the door at 5 p.m.; the site and your business are 24 hours, and you may be getting visitors any time of day. If your intention is to generate revenue on the Web—and especially if you're looking at making a career out of it—you should probably have a good work ethic and expect to work long hours to help your business grow.

(MLA 8th Edition)