Understand the Pros and Cons of Generating Revenue through Online Advertising

Running ads on your site is one of the most common ways of generating revenue online. There are a lot of reasons why so many people and companies want to sell ad space, but unfortunately, many people also find that they end up not making nearly as much as they thought they would. Consider the pros and cons before deciding to use ads as all or part of your business model.

Pros include the following:

Here are the cons:

(MLA 8th Edition)