Pick a Good Domain Name

The domain name, or URL, of your site is the site's address—what people type in their browser's address bar to visit your site. Google.com , Amazon.com , Yahoo.com are all popular domain names. If you're going to have a site, you're going to need a domain name. They're not expensive (usually about $20 or so for a couple of years) and they're fairly easy to secure. There are a few sites where you can get a domain, but my suggestion is to either secure it through the host you're going to use (more on that later in this part) or by going to networksolutions.com . From there, you can easily find and purchase a domain for your site. The hard part is finding the right domain.

Having an easy-to-remember, easy-to-spell domain name will be key to getting traffic to your site. But getting one is not as easy as it once was. With so many sites already published, you may find that a really good domain is tough to get. For example, my own company recently published a food- and cooking-related website. An exhaustive search for an available, quality domain using practically every popular food-related word came up completely empty.

So what do you do? If no good domains are available, you have a few options, although none of them are ideal: