To get the most out of your site, you're going to need to market it (also called “driving traffic”). You need to let people know your site exists, what it offers, and why they should bother coming. In this part, you'll take a look at the various marketing opportunities that are available for you (especially online opportunities), and how you can best take advantage of them to get your site or online products in front of your desired audience.
So what exactly goes into your marketing efforts? Before you start to spread the word, you'll need to understand some important basics.