Launch a Site to Present Yourself and/or Your Portfolio

As a creative freelancer, you'll live and die by your portfolio. And while one of the benefits of freelancing is that you can work virtually with clients pretty much anywhere in the world, one of the detriments is that you're not likely to have a chance to meet with anyone or make your case to help convince a potential client to hire you. In fact, for many freelancers, even having a resume isn't all that important. Getting a shot at getting a new project will come down almost exclusively to your portfolio, and any potential client will expect to be able to view that online.

Making a site isn't hard to do. In a few places in this book, I've talked about the value of creating a site with WordPress and using a template to make the process quick and easy. In fact, I talk about this in length in Tip 11, “Use WordPress for Easy Site Management,” in Part 2 , “Launching Your Site,” which, if you want to make money freelancing, would probably be a good idea to go back and reread.

WordPress allows you to build a site quickly and easily. If you pick the right template, you can create a site that not only looks great, but focuses on your portfolio. In fact, many of the templates you can purchase and install are specifically made for people who want to promote their creative portfolio, so you can really make your work stand out.

When you build your site, keep the following in mind:

(MLA 8th Edition)