One of the keys to success in online sales is accumulating positive user reviews. However, unlike sites that rate products, with eBay you get rated as a seller. A good rating and good reviews tell shoppers that you're a trustworthy seller, that other people have bought from you and had good experiences, and that they can expect the same. A poor review will likely keep new buyers away, fearful that purchasing from you will be a bad experience. With a poor rating and numerous negative reviews, you'll have a difficult time getting a loyal customer base.
Make sure you get and maintain a high rating and positive reviews by doing the following: