Buy Products from Other Online Stores before You Build an Online Store Yourself

Before you actually build an online store of your own, make some purchases from other online stores. Get a sense of what you like about the site design and the product mix, how the products are presented and promoted, how difficult or easy the site is to navigate, the efficiency of the shopping-cart system, the checkout process, the length of time it takes to receive your products, and the shape those products are in when they arrive. Take careful notes about what you like and dislike about the shopping and buying experience in each site and use this information to make the shopping experience better in your own store. To get a sense of how to price your products so you can be competitive, make sure you visit sites that are in the same industry you're looking to break into.

(MLA 8th Edition)